The diaper market will grow at a rate of 5.7%, to reach a value of USD 90.8 billion by 2030. The increasing working women and growing population of adults are among the major growth factors powering the industry. 

The diaper distribution via supermarkets/hypermarkets will grow the fastest in the future. This is because of the fact that supermarkets are getting increasingly popular among buyers. 

These provide numerous varieties of diapers to the customers diapers all at one place, along with discounted rates, thus providing consumers an increased purchasing power. All these things about the supermarkets and hypermarkets are playing a vital role in boosting the demand for diapers

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APAC was the leader of the diaper market in the past, and it will also grow at the fastest rate in the years to come. This is because of the increasing population, high fertility and birth rates and growing life expectancy, and the growing number of adult patients with incontinence. 

The rising consciousness pertaining to baby hygiene and decreasing hesitations to take to adult diapers are further factors responsible for the growing demand for diapers.

Furthermore, advertisements and awareness campaigns for overcoming the taboo of incontinence of the adult people have propelled people to disregard traditional practices and accept diapers.

Growing population of the elderly all over the world has had a positive impact on the demand for diapers, and this will continue in the future as well.